Comfortable Wear - The lipstick feels comfortable on your lips & doesn't cause any dryness, cracks, or creases even with all-day wear. One-Swipe Pigment - The highly pigmented formula delivers rich, intense colour in just a single swipe & gives you an even, bold matte finish effortlessly. Transfer-Proof Formula - The lipstick stays locked on your lips all day & doesn't smudge, transfer, or fade through meals, drinks, or daily wear. Nourishing Ingredients - Enriched with Hyaluronic Acid, Vitamin E & a blend of 6 natural oils including Jojoba, Sweet Almond & Olive Oil that keep your lips soft, moisturised & conditioned. Long-Lasting Matte Finish - The lightweight velvety matte formula sets beautifully on your lips & stays put for hours without any touch-ups needed.